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SERENGETI LAUNCHES ITS NEW AUGMENTED REALITY FILTER ON INSTAGRAM

Key Takeaways
  • Serengeti’s new AR experience allows consumers to both ‘try on’ its sunglasses, as well as experience the brands exclusive lens technology by virtually ‘looking out’ through their proprietary 3-in-1 lens technology
  • In the ‘Try On’, using a selfie view, users can see how each of the five trendy color ways look on their face.
  • By flipping the camera to the ‘Try Out’ setting, users can experience the five lens options which integrates Serengeti’s exclusive 3-in-1 lens technology; Photochromic, Spectral Control and Polarization, which are superimposed into your actual surroundings.

LYON, France (APRIL 21, 2022) - Serengeti® is launching its first augmented reality experience, allowing consumers to both ‘try on’ its sunglasses, as well as experience the brands exclusive lens technology by virtually ‘looking out’ through their proprietary 3-in-1 lens technology - Photochromic, Spectral Control and Polarization.

Renowned for the quality of their lenses, the legacy of more than 140 years of R&D, iconic sunglass brand Serengeti skillfully combines expertise, elegance, and creativity. Driven by these values, through its Chase the Light campaign the Serengeti® collection couples the quest for perfection with the freedom to explore the world around us in a new and inspiring way.

The Nicholson, a new style for spring/summer 2022, featured in the AR experience, is Serengeti’s iconic rectangular unisex shape, made with eco-friendly acetate and equipped with mineral lenses. In the ‘Try On’, using a selfie view, users can see how each of the five trendy colorways look on their face. Then, by flipping the camera to the ‘Try Out’ setting, users can experience the five unique Serengeti lenses such as the Drivers, the Sedona or the 555NM, to get the most ultimate vision experience. 

A new way to discover the Serengeti universe

The initial concept for AR try-on and try-out was first introduced nearly two years ago with Bollé, the company’s sport and performance sunglass brand.  Since then, several AR campaigns have been launched, which allows the consumer to try frames and lenses without going into a retail store. These Augmented Reality experiences have racked up numerous awards and play a key role in achieving sales targets as it’s a platform that retailers can use on their digital site to capture sales. 

“One of the difficulties with purchasing sunglasses on-line is that you really aren’t sure how the glasses will look on your face, nor can you experience just how good the lenses are until you physically try them on,” said Louis Cisti, Vice President of Global Marketing for Serengeti. “This new AR technology solves this problem as shoppers get to see perceivable performance benefits before making a purchase.”

Once users find their perfect frame and lens combination, they can purchase directly at  www.serengeti-eyewear.com/us/

Partnering with QReal and M7 Innovations, Serengeti’s AR experience builds off the success Bollé has enjoyed as a pioneer in leveraging AR technology for ‘Try Out’ experiences.

“In the past, we leaned into Augmented Reality campaigns that were fun, functional, drove engagement, and increased sales. With Serengeti’s campaign, we took it a step further and used the technology to visually tell a story, showcasing Bollé’s 3-in-1 lens technology through a user-initiated dynamic animation sequence. That means users can transform their surroundings, seeing the world through Serengeti’s lens technology, through any of the five different lenses they can interact with,” said Matt Maher, Founder of M7 Innovations.


About Serengeti
Serengeti® makes the most technically advanced eyewear available. Serengeti® has been committed to developing the world’s most advanced sunglass lens technology for over 45 years. Then again, innovation has always been inherent in our DNA. With gradually-adjusting Photochromic lenses, natural color-enhancing Spectral Control filters, and glare-reducing Polarization, every Serengeti lens is unique – and every frame is fashionably à la mode. Form meets function with stylish looks that are not only on the cutting edge of the latest fashion trends, but also deliver on uncompromised clarity no matter the activity. All Serengeti styles are available in prescription lenses. To learn more please visit www.serengeti-eyewear.com/us/
 
About M7 Innovations
M7 Innovations is an NYC-based creative firm that works with brands and executive teams to conceptualize, create, and execute on solutions that leverage Artificial Intelligence (AI), Voice Technology, Augmented Reality (AR), and Virtual Reality (VR). Founded in 2019 by Matt Maher, M7 partners with other tech visionaries and leaders in this space to create unique customer experiences that drive meaningful engagement - from retail and transportation, to lifestyle and fashion. Follow Matt on Twitter (@mattmaher14) and sign up for his weekly M7 Innovation Brief, covering 3 hot topics in 90 seconds.
 

Key Takeaways
  • Serengeti’s new AR experience allows consumers to both ‘try on’ its sunglasses, as well as experience the brands exclusive lens technology by virtually ‘looking out’ through their proprietary 3-in-1 lens technology
  • In the ‘Try On’, using a selfie view, users can see how each of the five trendy color ways look on their face.
  • By flipping the camera to the ‘Try Out’ setting, users can experience the five lens options which integrates Serengeti’s exclusive 3-in-1 lens technology; Photochromic, Spectral Control and Polarization, which are superimposed into your actual surroundings.
Media Gallery
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Video Gallery
Serengeti Try On and Try Out Experience
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Chase The Light Campaign
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Quotes
“One of the difficulties with purchasing sunglasses on-line is that you really aren’t sure how the glasses will look on your face, nor can you expe...
Louis CistiPresident of Global Marketing - Serengeti
Contacts
Mark Tedeschi
mark@truenorthpr.com
781-740-4040
US Media Contact
Rene Gerber
rene.gerber@bollebrands.com
416-839-0023
Canada Media Contact