LYON, France (APRIL 21, 2022) - Serengeti® is launching its first augmented reality experience, allowing consumers to both ‘try on’ its sunglasses, as well as experience the brands exclusive lens technology by virtually ‘looking out’ through their proprietary 3-in-1 lens technology - Photochromic, Spectral Control and Polarization.
Renowned for the quality of their lenses, the legacy of more than 140 years of R&D, iconic sunglass brand Serengeti skillfully combines expertise, elegance, and creativity. Driven by these values, through its Chase the Light campaign the Serengeti® collection couples the quest for perfection with the freedom to explore the world around us in a new and inspiring way.
The Nicholson, a new style for spring/summer 2022, featured in the AR experience, is Serengeti’s iconic rectangular unisex shape, made with eco-friendly acetate and equipped with mineral lenses. In the ‘Try On’, using a selfie view, users can see how each of the five trendy colorways look on their face. Then, by flipping the camera to the ‘Try Out’ setting, users can experience the five unique Serengeti lenses such as the Drivers, the Sedona or the 555NM, to get the most ultimate vision experience.
A new way to discover the Serengeti universe
The initial concept for AR try-on and try-out was first introduced nearly two years ago with Bollé, the company’s sport and performance sunglass brand. Since then, several AR campaigns have been launched, which allows the consumer to try frames and lenses without going into a retail store. These Augmented Reality experiences have racked up numerous awards and play a key role in achieving sales targets as it’s a platform that retailers can use on their digital site to capture sales.
“One of the difficulties with purchasing sunglasses on-line is that you really aren’t sure how the glasses will look on your face, nor can you experience just how good the lenses are until you physically try them on,” said Louis Cisti, Vice President of Global Marketing for Serengeti. “This new AR technology solves this problem as shoppers get to see perceivable performance benefits before making a purchase.”
Once users find their perfect frame and lens combination, they can purchase directly at www.serengeti-eyewear.com/us/
Partnering with QReal and M7 Innovations, Serengeti’s AR experience builds off the success Bollé has enjoyed as a pioneer in leveraging AR technology for ‘Try Out’ experiences.
“In the past, we leaned into Augmented Reality campaigns that were fun, functional, drove engagement, and increased sales. With Serengeti’s campaign, we took it a step further and used the technology to visually tell a story, showcasing Bollé’s 3-in-1 lens technology through a user-initiated dynamic animation sequence. That means users can transform their surroundings, seeing the world through Serengeti’s lens technology, through any of the five different lenses they can interact with,” said Matt Maher, Founder of M7 Innovations.
M7 Innovations is an NYC-based creative firm that works with brands and executive teams to conceptualize, create, and execute on solutions that leverage Artificial Intelligence (AI), Voice Technology, Augmented Reality (AR), and Virtual Reality (VR). Founded in 2019 by Matt Maher, M7 partners with other tech visionaries and leaders in this space to create unique customer experiences that drive meaningful engagement - from retail and transportation, to lifestyle and fashion. Follow Matt on Twitter (@mattmaher14) and sign up for his weekly M7 Innovation Brief, covering 3 hot topics in 90 seconds.