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Serengeti Launches Bold New Line for 2020

The Industry's Highest Quality Lenses Built Into a Range of Stylistic New Frames
Key Takeaways
  • The perfect match between style and function with the industry's highest quality lens built into a range of stylistic new frames
  • Serengeti’s industry leading 3-in-1 lens technology includes Photochromic technology, Spectral Control and Polarization.
  • Serengeti makes the most technically advanced eyewear available. No other sunglass brand can claim to combine three industry-defining technologies into one ultra-superior lens.

Serengeti makes the most technically advanced eyewear available. No other sunglass brand can claim to combine three industry-defining technologies into one ultra-superior lens. With gradually adjusting Photochromic lenses, naturally color-enhancing Spectral Control filters and glare-reducing Polarization, every Serengeti lens is unique.

Serengeti 2020 Styles

Serengeti’s bold new men’s and women’s offering for 2020 feature the brands exclusive 3-in-1 lens technology which is available with or without prescription lenses. 

ALRAY AND LELA 

Two of the newest additions to the Acetate Collection are the ALRAY and LELA. These styles are timeless, classic, vintage designs with a modern twist using the latest advancements in technology and materials. Expertly produced and cured from all-natural cotton, Serengeti Cellulose Propionate Acetate is not only handcrafted to be lightweight but can be made into beautiful patterns and brilliant hues. To learn more about the Alray Click Here. To learn more about Lela Click Here.

LENWOOD AND ARLIE

A new take on classic styling with thin temples that are on trend and new colors to boost the collection. The combination of acetate frames and mineral lenses offer a premium sunglass with quality that will last for years to come. The LENWOOD is a bigger frame and more suited to men, while the ARLIE is positioned as a unisex fit and styling. To learn more about Lenwood Click Here and to Learn more about Arlie Click Here.

RAFFAELE

The Raffaele, another offering from the Acetate collection, is distinguished by its round shape and is now available in a trendy new Crystal color. These sunglasses, available with or without prescription lenses, are unisex and feature Serengeti’s 3-in-1 lens technology in a mineral lens. To learn more about Raffaele Click Here

SILIO

The Silio, from Serengeti’s Sport Collection, features the PhD 2.0 lens. The PhD collection offers stunning visual acuity and the highest level of UV protection. Built with NXT technology and made from Trivex material, the PhD 2.0 lens is extremely light and thin, 75% lighter than glass, ultra flexible, while being highly impact and temperature resistant. This line also features Serengeti’s 3-in-1 lens technology (Photochromic, Polarization, and Spectral Control).

This style is a large rimless fit, offering good peripheral vision and is perfect for anyone with an active lifestyle who loves the quality of a Serengeti lens but is looking for something lightweight and impact resistant. To learn more about the Silio Click Here.

THE SERENGETI DIFFERENCE: 3-in-1 TECHNOLOGY

Serengeti not only wants you to look at the world but to experience it, that is why they created a sunglass with superior visual definition.

Serengeti’s industry leading 3-in-1 lens technology includes Photochromic technology, Spectral Control and Polarization.

PHOTOCHROMIC TECHNOLOGY

As the pioneer of Photochromic technology, Serengeti leads the industry in creating lenses that adapt to any light condition in any setting. Serengeti Photochromic lenses are activated by the amount of UV radiation in the atmosphere and engineered to transition from light to dark gradually. Serengeti Photochromic lenses optimize for the environment, providing your eyes with the exact amount of light needed at any time and in all weather conditions. It enables your eyes to discern shapes and colors more quickly while eliminating eyestrain.

SPECTRAL CONTROL

Unique to Serengeti, Spectral Control technology provides you with the ultimate High Definition. It fine-tunes the light waves passing through the lens, for a highly reduced blue light transmission, naturally enhanced detail, and colors that pop, crisp and clear. Serengeti Spectral Control technology filters out up to 95% of the blue light. This protects your eyes from aging and damage.

POLARIZATION

Serengeti Polarization technology eliminates 99.9% of disruptive glare from the four types of glare: distracting, discomforting, disabling and blinding. This eliminates reflections from: vehicle headlights, intense light, shiny surface reflections and the everyday outdoors. Polarization relieves eye fatigue and allows you to experience absolute clarity. Some of the Serengeti line-up features non-polarized lenses which are ideal for pilots.

To learn more about Serengeti's Exclusive Lens Technology Click Here

Key Takeaways
  • The perfect match between style and function with the industry's highest quality lens built into a range of stylistic new frames
  • Serengeti’s industry leading 3-in-1 lens technology includes Photochromic technology, Spectral Control and Polarization.
  • Serengeti makes the most technically advanced eyewear available. No other sunglass brand can claim to combine three industry-defining technologies into one ultra-superior lens.
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Mark Tedeschi
mark@truenorthpr.com
508-320-1101
US Media Contact
Rene Gerber
rene.gerber@bollebrands.com
416-839-0023
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Savery Meurer
savery@truenorthpr.com
US Media Contact